Sometimes a good old fashion shock strategy can bring worldwide awareness to your brand since content that makes no sense is most interesting to research, for example, imagine if a coffee bar would put a cup of coffee for 300 Euro, you would never buy it but you would remember this company and their product. Seek for innovation and experiment with new formats, you will never know where the treasure is hidden until you find it. Brands get 7x more reactions and 24x more comments through live streams than regular videos, for this reason, their amount has increased by 158% in 2020.
Most B2B companies are using the organic reach capabilities of LinkedIn to grow their brand on the platform without any extra costs. If you are still confused about whether or not to invest in the LinkedIn advertisement, begin by sharing the content you already have such as videos, podcasts, or articles. Go beyond that and leave links to your other channels and this is where it gets interesting. As you leave links to other social platforms you create a bridge that allows you to create a network of channels for lead generation throughout all of your social networks. Some might additionally argue that investing in advertisements on LinkedIn making personalised messages or posts will have an even greater effect on your reach.
Structuring your posts could also be considered as an asset by the LinkedIn algorithm that will affect your reach, therefore the following structure will do the work. Remember to constantly track the changes in the algorithm and monitor the successful strategies of other users when sharing a post. For example, did you know that LinkedIn users are 20x more likely to re-share a video post?
Suggested structure of a LinkedIn post:
1.) Brief explanation:
Keep it simple yet create an interesting heading with an intriguing peak into what the post is about.
2.) A question:
Give people a question to think about when they will view your content. This part will create engagement within the post. You could leave a call to action and direct people to leave a post and discuss with other members the content you have posted.
3.) Content file:
Always try to add an image or an interesting cover, regardless if it is a video or an article if it is not an image already that you want to share.