Act instead of being acted upon. Speak and be heard. Lead and be followed.

Persuasion is a transfer of emotion. You cannot transfer that which you are not experiencing. Lack of persuasion can seriously impact your ability to put together a winning team, connect with an audience, make a point in the boardroom, or build meaningful personal relationships. From perfecting the keynotes of CEO’s to inspiring people to lose 10 kilo or stop eating sugar after one speech – Gian has done it all. Persuasion is a change. Would you like to be able to create and motivate a lasting change?

Stage presence

Maximize your exposure and impact while speaking to crowds.

Startup pitching

Best product is 10%, selling it is 90% of the success.

Team training

Build a team where everyone feels each other's energy.

About Gian

Serial entrepreneur

Gian Filippo Floriddia is of Sicilian origin, born in Zurich, Switzerland. In 2005 he opened his digital agency Floriddia Creative where he worked with well-established brands, public listed companies, and small enterprises. As well, Gian is actively involved in startup life as an investor and partner. But from early childhood, there was one more passion and love in his life – theatre, the ability to engage people in performances and connect with them on a deeper level.

Dance, mime and acting workshops

Gian did numerous theatre trainings throughout the years, including a modern dance workshop with choreographer and dancer Moreno Bernardi; A mime work with the American corporeal mime Thomas Leabhart (Prof. at the Pomona College, California); Took part at the renowned Italian Theatre Festival, “Napoli Teatro Festival” directed by Matthias Langhof, together with the Heiner Müller company from Berlin and many more.

Improv, psycho drama and playback

Gian has been a member of an improvisation theatre group in Zurich for seven years. As well as a member of a group doing psychodrama and Playback Theatre working closely with therapists and psychologists using this creative therapeutic approach to treat mental health problems, overcoming fears, and traumatic experiences. Gian leads improv workshops in Zurich from time to time.

Theatre show

In 2007 Gian co-produced “The Maids” of Jean Genet in Genoa, Italy. He decided to take a challenge and push boundaries, taking one of the leading roles – acting like a woman. This took numerous studies and training, perfecting female movement and transformation of the body, voice, and mannerisms. The performances were sold out.

Team workshops and couching

Since 2007 Gian leads workshops for private individuals and teams on public speaking, storytelling, presence on stage and presentation skills, sharing the best tools he acquired throughout the years. These workshops are highly interactive and fun.

No more average, no more good, no more even great… It’s time for the next level excellence

Oliver Wendell Holmes said, “Man’s mind, stretched to a new idea, never goes back to its original dimensions.” We all want to become a better person and to be “stretched” to accomplish more things, but we are stuck in our daily patterns.


Are you struggling to make meaningful connections? Do you have a hard time getting your point across?

The moment you step into a room, people are immediately forming some sort of impression of you. They're making snap judgments about what type of person you are — trustworthy, sincere, capable. And a lot of this is based on how you carry yourself. If you appear genuinely confident, people will be more willing to give you the attention and respect that you deserve. If you seem uncomfortable and insecure, on the other hand, people may be quick to dismiss or discredit you.

Communication is only 7 percent verbal and 93 percent non-verbal.
Building powerful social relationships is the best way to create a strong network that can help you reach your goals. We will use techniques employed by the actors on stage to make your presence in a spotlight, in a meeting or just everyday life confident, engaging, and sincere. Great public speakers are rewarded with workplace influence, trust and beneficial relationships.

Connect to others on a deeper lever


If you think storytelling is something that children do, you need to think again. The most renowned brands, like Apple, Nike and Coca-cola, used storytelling to become the most valuable companies on the planet. And it's time for you to tap into this super-power no matter if you are an individual or a company. Sales (you "sell" yourself every day) is all about the story, and we can help you to create a great one.

Let's have a 15min call

A team that works

Great teams need to be nurtured. You can't just put a bunch of people with different skills, positions, and values in a room together and expect them to be successful. First, teams need to be aligned.

We believe in full emersion and active form of learning - as the study by Dale Cone shows, people generally remember 10% of what they read, 20% of what they hear, but incredible 90% of what they Do as they perform a task. Direct experience allows us to use all senses.

We align teams through a lighthearted and fun form of carefully aligned games that balances team member's energy, understanding of each other, and goals. These exercises are used between stage partners in theatre - to share the spotlight, to provide support for ideas of others, and to understand your partner without any words are crucial skills any good performer must-have. And that's the ultimate goal for teammates.

Make your team stronger - Schedule a call now

Get others onboard

A good idea is worth nothing if you can't inspire others to come with you, to follow you, to believe in your idea, product, or vision. That's why the famous saying between investors - bet on the jockey, not the horse.

There are plenty of good ideas that often fail to see the light of day due to poor communication skills. Having done hundreds of presentations and talks, Gian knows something about how important is your pitch for your sales process. You will be able to communicate your idea with passion and clarity.

Hire Gian for pitch or sales training - Schedule an introduction call

Keynote speaker

Are you looking for somebody that is highly entertaining, engaging, and gets the message across? Somebody that breaks people's patterns gently, getting them actively learning new skills or tools while having fun? Hire Gian for your event, presentation, or workshop - memorable time and high information retention rate guaranteed.

Schedule a meeting with Gian to speak at your company's event

Fun fact

Gian even officiated a wedding ceremony once. It was a blast 😃

“When dealing with people, let us remember we are not dealing with creatures of logic, we are dealing with creatures of emotion. ” – Dale Carnegie 

Brands we work with