Strategy Led Design for Fast Moving Companies.

As design strategists, we bridge the gap between strategy conceived and strategy executed. We align the goals of your organization to the needs of your customers— creating exceptional brand experiences.

Plan

Management is doing things right; strategy is doing the right things.

Market

You have to create buzz around your product and inspire a buying vision.

Convert

Persuade users to take decisive action.

Strategy

The attention span of users is on a downward spiral. The focus today is designing products with high engagement and user retention. Whether a company is evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

Positioning

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

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User Profiles and Journeys

We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.

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Customer and Revenue Segmentation

Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

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Competitive Audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

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 “There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker

Branding

Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

Logo Design and Identity Systems

We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

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Naming & Messaging

What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

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Brand Guidelines

Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.

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Marketing & PR Launch

How do your customers engage with your brand? Through advertising? Printed matter? Social media – LinkedIn, Instagram, Facebook, TikTok ? We create a marketing strategy that works best for your product. You will participate in a swift, clearly defined, expertly facilitated message development process to create stories that inspire a buying vision that only you can help your prospects realize.

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“You can‘t manage what you can‘t measure.” As Peter Drucker said, you can‘t know whether or not you are successful unless success is defined and tracked.

Digital

Navigating the connected world can be complicated. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices.

Responsive Web Design and Development

Professionally-designed and conversion-optimized fully responsive landing pages designed to sell, build contact lists, showcase your offers, and help you grow. Grab your leads attention right when they are on your landing page.

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E-Commerce

We create people-centric e-commerce solutions that unlock value across the Purchase Decision Journey. Including creating direct-to-consumer platforms on Shopify and helping clients navigate marketplaces.

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Information Architecture

We perform a thorough audit of existing and anticipated content, which we use to map out the most logical and organized structure for your site. Our UX designer will flesh out the user stories, journeys, and states to create a clear, seamless and delightful experience and ensure conversion.

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Immersive-experiences

Recent years have witnessed the exciting convergence of media channels. Whether you’re showcasing your product, educating an audience or crafting unique brand journeys, effective Virtual Reality (VR), Augmented Reality (AR), and WebGL experiences allow unparalleled levels of engagement with your target customer.

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Schedule a call

30-Minute strategy call. By the end of this call, you will have a clear understanding of if and how we can help your business.

 

Brands we work with